Contents
As a real estate professional, one of the best ways to ensure that your marketing efforts are effective is by targeting your content to reach the right audience. And part of doing that effectively is using long-tail keywords throughout your blog posts, website pages, and even social media content.
But what exactly are long-tail keywords, and how can they help you reach home buyers and sellers? In this blog post, we’ll be exploring the advantages of leveraging long-tail keywords for real estate marketing and breaking down some strategies for targeting both home buyers and sellers with these powerful search terms.
What Are Long-Tail Keywords?
Long-tail keywords are phrases or combinations of words that have lower search volumes than more generic terms but also provide very specific, targeted results. For example, “luxury beachfront homes in Miami” is a much more specific phrase than “homes for sale,” making it a great option for reaching potential Miami clients who want to purchase a high-end property in that location.
Benefits of Long-Tail Keywords in Real Estate Marketing
- Attract the attention of more buyers and sellers.
- Generate leads with little competition.
- Get your listings in front of more people.
- Maximize your marketing dollars.
Reaching Home Buyers & Sellers with Long-Tail Keywords
Strategies for Targeting Home Buyers Using Long-Tail Keywords
Utilizing Location-Specific Long-Tail Keywords
When targeting home buyers, it’s important to incorporate location into your search terms as much as possible. By adding city or neighborhood names to longer phrases, you can help ensure that more of the right people are seeing your content and being exposed to what you have to offer in that area.
Examples:
Waterfront condos for sale in Boston, MA;
Luxury townhomes in Austin, TX;
Upscale single-family homes in Seattle, WA;
First-time buyer properties in Denver, CO;
Affordable starter homes in Chicago, IL.
Consideration of Buying and Renting Scenarios
When searching for homes, some people are looking to buy a property, while others are more interested in renting. To ensure that you’re reaching both audiences, try writing content and using keywords that cater to both scenarios.
For Buyers, consider using keywords with the type of property they are searching for, i.e., single-family home, townhouse, duplex, condo, etc.
For Renters, consider using modifiers such as “for rent,” “rentals,” or “apartments for lease.”
Examples:
Upscale single-family homes for sale in Los Angeles, CA;
Open houses in New York City for renting;
Luxury condos available to rent in Dallas, TX;
Affordable apartments to lease near Miami Beach.
Incorporating Lifestyle Modifiers Into Targeted Search Terms
Home buyers often have specific goals they’re looking to achieve when purchasing a home, such as finding a property that is close to good schools, restaurants, and other amenities. Incorporating these lifestyle modifiers in your long-tail keywords can help you reach those potential clients who may be searching for the perfect location or features for their new home.
Examples:
Family-friendly neighborhoods with good schools in Atlanta, GA;
Gated communities near golf courses in Phoenix, AZ;
Pet-friendly condos close to parks in Denver, CO.
Strategies for Targeting Home Buyers Using Long-Tail Keywords
Focusing on the Selling Process
If your goal is to target potential sellers with long-tail keywords, it’s pertinent to center on phrases connected to the selling process. These could include expressions such as “listing,” “staging,” “pricing,” “open houses,” or even a home inspection. By emphasizing these terms in your content, you’ll have an increased chance of targeting those who are looking for a real estate agent to help guide them through the selling process.
Examples:
Staging your home for a faster sale in Atlanta, GA;
Pricing your home correctly in Austin, TX;
Listing your house for sale in Seattle, WA;
Open house tips for attracting more buyers in Chicago, IL.
Utilizing Descriptive Words in Targeted Search Terms
When targeting potential home sellers, it’s important to use descriptive words that can help capture the unique features of a property. This could include phrases like “luxury,” “waterfront,” or even something as simple as “updated kitchen.” This specificity can help home sellers find the right real estate professionals for their needs.
Including descriptive words in your long-tail keywords can also help you stand out among other agents in the area and target high-end sellers looking for someone to list their property at a premium price.
Examples:
Selling a waterfront property in Boston, MA;
Luxury home sales in Austin, TX;
Selling an updated kitchen in Seattle, WA;
Unloading a fixer-upper in Denver, CO;
Selling a historic home in Chicago, IL.
Use Current Trends in Online Searches to Hone In on the Right Keywords
Home sellers, like everyone else, are heavily reliant on online searches when it comes to making a decision about selling their homes. Keeping tabs on the latest trends in online searches can help you hone in on the most relevant keywords for reaching potential home sellers. This could mean looking at keyword search terms being used by your competitors or checking out the most popular searches in your target area.
By understanding current trends and the types of keywords being used by home sellers in your area, you can create targeted campaigns and content to reach them more effectively.
Incorporate the Benefits of Working With the Agency in Targeted Long-Tail Keywords
Another great way to target home sellers with long-tail keywords is by incorporating the benefits of working with your agency into the phrases. This could include terms such as “selling with ease,” “expert guidance,” “maximizing value,” “guaranteed sale,” or other phrases that highlight the value-add of enlisting your services. Doing so can help you stand out in SERPs and catch the attention of potential clients looking for a reliable real estate agency to assist them with their sales.
Examples:
Selling with ease in San Francisco, CA;
Maximizing value on a home sale in Los Angeles, CA;
Guaranteed sale in New York City, NY;
Expert guidance on a home sale in Houston, TX
Maximizing the Use of Long-Tail Keywords
Optimizing Content for Relevant Long-Tail Keywords
Writing Content With the Right Phrases and Unique Words
In order to maximize the use of long-tail keywords, it’s important to create content that is optimized for those terms. This means writing articles, blog posts, and other pieces that include relevant phrases and unique words related to the topics home buyers or sellers are searching for.
Examples:
Selling a home in 2023
Housing Market Trends in [city]
Tips for buying a house
Explaining the home selling process
Best Ways to Negotiate with homebuyers
How to stage your home for a faster sale
Steps for pricing your home correctly
Listing tips for selling a house
How to Find the Right Home for You: Tips and Advice for Home Buyers
Utilizing Keyword Research Tools
Using keyword research tools can also be helpful when crafting content around long-tail keywords, as these can provide valuable insights into the most popular search terms within your target niche. This can be especially useful for agents who are looking to hone in on the most relevant phrases and get an edge over their competition in SERPs.
Best Keyword Research Tools:
Structuring Content to Capture Leads
Finally, it’s also important to structure your content in a way that is designed to capture leads. This includes things like creating calls-to-action (CTAs) throughout the article, using relevant links to drive traffic back to your website, and including a contact form or other lead capture methods at the end of each piece. All of these strategies can help you increase your chances of turning potential leads into paying customers.
Utilizing Long-Tail Keywords in Other Marketing Channels
Leveraging Long-Tail Keywords in Email Campaigns
In addition to optimizing content for specific long-tail keywords, agents can also leverage those phrases in email campaigns. This includes things like incorporating relevant terms into subject lines to draw the attention of potential clients, using descriptive words within the body of emails to pique interest, and providing helpful resources related to buying and selling a home that is optimized for targeted search terms.
Including Long Tail Keywords on Social Media Posts
Using long-tail keywords in social media postings is another great way to reach potential buyers and sellers who may be interested in enlisting your services. Incorporating targeted phrases into captions, hashtags, and other posts can help you gain visibility in SERPs, as well as get your content in front of people who may be searching for specific terms.
Adopting Long-Tail Keywords Into PPC Ads
Agents can also use long-tail keywords in their pay-per-click (PPC) strategies for maximum efficacy. By targeting active users seeking particular phrases about your agency’s services, you can drive more qualified traffic to your site and reap the rewards: increased leads, enhanced conversions, and greater success over time.
Utilizing Analytics to Monitor Search Engine Performance
In addition to optimizing and leveraging long-tail keywords, agents should also utilize analytics to monitor their search engine performance. Doing so can help you better understand which terms are performing well on SERPs and which ones may need some adjustments to boost your visibility and get more leads.
Powerful analytics tools like Google Analytics and the Google Search Console grant you invaluable insights into how users experience your content and website. As well as provide you with a list of popular phrases people use to find you. This information allows you to modify future marketing tactics for improved SERPs rankings – optimizing long-tail keywords, which will bring more visitors directly to your page!
Refining and Optimizing Keyword Usage Over Time
Finally, agents should also understand that keyword optimization is an ongoing process and one that will require continual refinement to keep up with the ever-evolving search engine algorithms. This means regularly monitoring analytics data to see which long-tail keywords are working for you and making adjustments based on those insights and the changing landscape of SERPs. Doing so can help ensure that your agency is always taking advantage of the most useful phrases and staying ahead of the competition in terms of visibility.
Long-tail keywords can give real estate agents an efficient way to target their ideal clients with pertinent content and increase the visibility of their company on search engine results pages (SERPs). You can reach home buyers and sellers by including these phrases in website copy and other marketing materials. This will help you stand out from the competition and expand your clientele.
Ready to take your real estate marketing efforts to the next level? BrokerLEAD is here to help! With our comprehensive suite of services, we can optimize sites for long-tail keywords, establish successful email campaigns, create strategic PPC ads, and monitor search engine performance. Contact us today to get started with a free consultation!
