Elevate Your SEO: Pick the Perfect Property Management Keywords for Your Site

A website that remains undiscovered by potential customers is a lost opportunity. We want to help you avoid that situation!

To ensure your property management website gains the necessary visibility and appears in targeted online searches, it’s crucial to select property management-related keywords that potential clients are actively searching for online. With these keywords in hand, you can tailor your website content to match.

This is where in-depth SEO research and tactics become essential.

SEO, as defined by industry experts at SearchEngineJournal, is:

“The practice of optimizing a website – along with all its content – to secure prominent positions in the organic results of search engines. Effective SEO demands an understanding of how search engines operate, the topics people search for, and the reasons and methods behind their searches.”

With the right research, focus, and implementation, targeting the ideal keywords will help drive more potential clients to your website.

In this article, we’ll provide a comprehensive breakdown of how you can achieve this for your property management company.

Understanding Keywords

Keywords, sometimes referred to as search queries or phrases, represent the specific words or groups of words that individuals input into search engines when they’re on the hunt for particular information or services, such as a property manager.

Picture a landlord or property owner using Google to locate a property manager in Atlanta, GA.

A common “keyword” that the landlord might employ in their search could resemble “Atlanta GA property managers.”

By utilizing this keyword in a search engine like Google, the landlord anticipates discovering a selection of reliable property management firms in the region.

This is exactly the outcome that the search engine algorithm aims to provide. It generates a search engine results page (SERP) populated with pertinent property managers within the designated area. This enables the searcher to peruse company websites, assess online reviews and reputation scores, and gather further information.

So, what is the method by which search engines identify the relevancy of websites?

The significance of keywords in SEO

To ensure that your website shows up in search results for specific keywords, it’s crucial to establish relevancy for those keywords on your site. But how can you achieve this?

Instead of focusing on keywords, consider them as topics. Create engaging, informative, and in-depth content centered around these topics to naturally incorporate the keywords into your site.

Search engines prioritize displaying the most useful and valuable sources.

For instance, if you want your website to appear in searches for “property managers in Seattle, WA,” you should create an exceptional page on your site that covers your property management services, FAQs, tips, and comprehensive information about your company.

By generating outstanding content centered on this topic (keyword), you’ll establish robust relevancy for the keyword on your page, prompting search engine algorithms to include it in the results.

Remember, the higher the quality of your content, the more likely search engines will prioritize it over lower-quality alternatives. For example, you can create a blog post discussing the challenges faced by property managers in Seattle, and how your company addresses these issues. By adding your unique perspective, you’ll offer value to readers while enhancing your website’s relevancy for the target keyword.

Discovering and selecting the appropriate keywords

A crucial component of any property management marketing strategy is conducting thorough research beforehand.

This involves “keyword research,” which entails utilizing the appropriate tools and software to determine the monthly search volume for specific keywords – that is, the number of people searching for a particular keyword each month.

Naturally, relevant keywords with higher search volume offer the greatest potential for attracting targeted traffic from prospective clients.

After identifying the right keywords, you can devise strategies to produce compelling content, optimize your website pages for these search queries, and engage in content outreach for link-building to enhance your website’s authority. By doing so, you’ll be better positioned to attract and convert potential clients, helping your property management business thrive.

Typical Property Management Keywords:

Long-Tail Keywords for Specificity

Did you know that besides those highly sought-after (and super competitive) keywords we talked about earlier, there are some other lesser-known keyword opportunities? These often come in the form of questions or longer search phrases.

People like to call them “long-tail” keywords because they’re lengthier and more specific. These searchers usually have a particular question or issue in mind, and they might just type out a whole sentence. By crafting content for these long-tail searches, you can offer helpful information and solutions, boosting your chances of being discovered.

Here are a few examples of what a landlord or property owner might search:

• “How do I screen tenants in [city] (or) [city, state]?”
• “How can I fix stuff in my rental without spending a fortune in [city] (or) [city, state]?”
• “How do I figure out how much to charge for rent in [city] (or) [city, state]?”
• “Any tips on dealing with lease renewals and negotiating in [city] (or) [city, state]?”

You already know the challenges and questions property owners and landlords in your area face, and you’ve got the experience and answers they need.

Use these questions as a starting point to create some valuable, in-depth content. Position your property management company as the local experts, and you’ll increase your chances of being found for less competitive searches.

Proper Keyword Placement on Your Website

There are specific spots on your website where you should cleverly place your chosen property management keywords? Doing so helps search engine algorithms quickly understand what your pages are all about.

Here’s a list of the areas you need to optimize with your keywords:

• URL’s
• Page Titles
• Meta Descriptions
• H1-H6 Heading Tags
• Image Alt Tags
• Naturally, within your content

These essential spots are what Google checks to figure out a page’s focus, along with the rest of the content on the page (both are super important).

Maintain an Appropriate Keyword Density

You might be tempted to sprinkle your keyword all over the page, thinking it will boost relevancy and improve the page’s ranking. But hold on!

This practice is called “keyword stuffing,” and it’s not a good idea. Not only will it make your content look unnatural and hard to read, but it also goes against Google’s webmaster guidelines. Doing this will harm your website rather than help it.

Remember, your keywords should only appear as often as they would naturally. No more than that.

We can’t stress this enough: focus on creating unique, high-quality content!

Avoid Cannibalizing Your Web Pages

And here’s another thing to avoid: cramming all your keywords across different pages of your website. That’s a big no-no!

This practice is known as “keyword cannibalization,” and it weakens the relevancy of each page by scattering the focus.

Typically, every page on your website should have a single keyword, focus, or purpose. The only exception to this rule would be a page containing several VERY similar keywords without any significant differences between them.

SEO can be quite challenging, so it’s essential to do things correctly and cautiously. The first step is selecting the appropriate property management-related keywords, which will ensure that your marketing campaigns yield more targeted outcomes.

If you’re seeking assistance with SEO strategies or have questions about picking the right keywords for your business, feel free to request a free analysis from our team at BrokerLEAD today. We’re eager to help you better understand how everything works.